Workshop Contents

Module 1 – Filmakademie

Stories in context – from project idea to concept

  • The animation, games and XR industry in the region of Stuttgart / Ludwigsburg and in Germany
  • Story & character development
  • Visual ideas
  • World building and story worlds: 360° content – one world, many stories
  • Target groups and audiences: What format for whom?
  • Expanded realities: VR / AR experiences
  • Case studies: Producing Animation in Europe
  • Studio visits in Ludwigsburg and Stuttgart
  • First pitch (to peers and tutor): the concept in context

Module 2 – MOME

Design, style and approach

The Eastern European animation market

The eastern European animation and games market

  • Finding the right design/timing/animation style to fit a story
  • Sound design and music
  • Working with voice actors
  • Online distribution, indie development, production and distribution
  • Games distribution and sales strategies
  • The dos and don’ts of running your own animation company
  • Project presentation techniques
  • A 2-day Indie Game Jam with programmers
  • Second pitch (to peers and tutor): design choices

Special features: 2 days in a sound studio, director/producer case studies and studio tours

Module 3 – The Animation Workshop

Budgeting, scheduling, marketing and distribution, developing and pitching games/films/series

Animation production, co-production, the Danish and Nordic animation markets

  • Planning, budgeting, scheduling
  • Financing, funding bodies
  • Marketing and distribution
  • European co-productions
  • Company development strategies
  • Creating a 1-pager for films or TV content or games/interactive media
  • Director’s/producer’s statement of intent
  • Third pitch (to peers, tutor and a panel of producers): practice pitch to prepare for the final pitch in Paris

Special features: low budget feature productions in Denmark, director/producer case studies

Module 4 – Gobelins

Production management, post-production, pitching, the French animation market

  • Choosing the right tools and production pipeline
  • Multi-platform production and marketing solutions
  • VR development and production
  • Crowdfunding
  • Legal issues and intellectual property
  • Editorial choices by European broadcasters, distributors and publishers
  • The final project pitches before a panel of producer/directors

Special feature: legal/contractual issues, director/producer case studies and studio tours